Miabel Artistry founder

Jessica Morton

Hey friend, I’m Jess; a wife, adoptive mom, health advocate and hand-tied hair extension specialist passionate about bringing out your best beauty without sacrificing your health.  So glad you’re here. Here’s my story…

Before starting MIABEL in 2010, I spent more than a decade at M•A•C Cosmetics honing in my craft, managing multi-million dollar retail stores and training artists regionally and nationally.  Along the way I got the opportunity to be on set for some amazing photoshoots in LA and London and developed a love for styling hair. Eventually that lead to a license in cosmetology and an apprenticeship under master stylist and salon owner Annie Miller where I discovered my love for blonding and hair extensions.

After, experiencing infertility and developing an autoimmune disease in 2010, my life and my career took a turn toward a more thoughtful and holistic approach to artistry.  MIA(my)BEL(beautiful), inspired by my Italian roots, was born out my passion for hair + makeup intersecting with my personal health journey.  Building my own brand of HOLISTIC HAIR/MAKEUP ARTISTRY took me inside amazing venues like The Kohl Mansion & Nestldown Estate as well as on set with renown companies like Banana Republic, Old Navy, Ellie Mae and Workday. Miabel’s work has been featured in publications like Entrepreneur magazine, Mindful Magazine, Ceremony magazine and Today’s Bride. Miabel 1.0 was a blast, but all good things come to an end (to make space for new good things of course) and when we got the call the day my daughter was born in the middle of the Covid crazy we were blessed to be able to embrace our growing crew and relocate closer to family in Northern California and into a slower pace and focus on my love of Hair Extensions. Now I spend my days making memories with my family AND friendships with my clients.

xo Jess